The latest article on ‘MarketingProfs’ is titled “Are Your Clients Worth Keeping? Four Questions to Help You Find Out”.

Al Davidson says, “New business development is a core function of any successful organization. Because so much emphasis is placed on acquiring new customers, often the process of knowing when to keep and when to let go of certain customers is overlooked.

Focusing on ways to increase customer retention rates is a key to real growth, but you also need to decide whether certain customers are the right fit for your business”.

Are Your Clients Worth Keeping? Four Questions to Help You Find Out

MarketingProfs

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