The latest article on ‘The Forrester Blog’ is titled “European Online Retail Forecast 2012 To 2017: Online Growth Will Begin To Polarize Across Europe”.

Martin Gill says, “European online retail sales will reach €191 billion by 2017, up from €112 billion in 2012 – reflecting a 11% compound annual growth rate (CAGR) over the next five years.

Forrester’s latest European Online Retail Forecast plots the growth rate of online sales across 17 European countries and 22 categories. For the first time this year we have included a view of overall retail sales in order to calculate the online channel share. This helps place traditionally buoyant online growth in context to show how the major retail economies of Europe are increasingly reliant on online sales to drive growth. A fact highlighted by John Lewis’ recent results showing a 15% growth in group operating profit, underpinned by an incredible 40.8% growth in web sales”.

European Online Retail Forecast 2012 To 2017: Online Growth Will Begin To Polarize Across Europe

The Forrester Blog

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