The latest ‘MarketingExperiments’ blog post is titled “PPC Optimization: Tips from your peers on regional differences, Google Product Listing Ads, distracted visitors and offline conversion”.

Lauren Maki says, “With pay-per-click (PPC) advertising, you pay money every time your ad drives someone to your landing page, so improving conversion is crucial to a healthy ROI. After all, you’re directly paying for this traffic, therefore each bounced potential customer seems to hurt just a little bit more.

Flint McGlaughlin, Managing Director, MECLABS, will share our discoveries about optimizing landing pages that receive traffic from PPC ads on today’s free Web clinic – Converting PPC Traffic: How strategic keyword placement increased conversion by 144%.

But before we share what we’ve learned, we wanted to hear from you. Here are a few PPC conversion optimization tips from your peers”.

PPC Optimization: Tips from your peers on regional differences, Google Product Listing Ads, distracted visitors and offline conversion

MarketingExperiments Blog

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