‘The 10 Commandments of Social Media for Brands’ – ‘Mashable’

Scott Steinberg says, “Fleeting as social media exchanges may seem, they can have a pronounced impact on business and their influence can echoe far beyond a simple post or retweet.

While the anonymous, public and often informal nature of Internet dialogue often leads corporations to relax their guard, it’s important to note: Managing a brand’s social media presence is a tricky balancing act. The key to being successful? Keeping things polite and professional, and constantly acknowledging your audience’s voice, while adding value or insight to customer exchanges”.