The latest article on  ‘Marketing Land’ is titled “Twitter Relaunches Ad Dashboard With Expanded Analytics”.

Matt McGee says, “Twitter advertisers will have access to expanded data about their campaigns as part of an upgrade announced today to the Twitter Ads center.

There are a number of changes and additions that I’ll highlight here:

  • reporting of Promoted Tweets now includes all engagements, not just those the advertiser paid for
  • more detailed campaign reports that show how different audiences engage with Promoted Tweets and Promoted Account campaigns”.

Twitter Relaunches Ad Dashboard With Expanded Analytics

Marketing Land

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