The latest article on ‘The Forrester Blog’ is titled “US eCommerce 2013-2017: Still On Fire (And A Jobs Engine To Boot!)”.

Sucharita Mulpuru says, “We just finalized our projections for US eCommerce for 2013, and not surprisingly, the numbers are strong—excluding auctions, we expect that figure to be $262B, 13% higher than the total in 2012.  A few highlights of note:

  • Three categories capture over one-third of that total.  Yes, only three! Apparel and accessories alone are a $40B-plus sector (which probably explains the heavy investment of players like Amazon in the space), followed by consumer electronics and computer hardware.
  • Overall web penetration is 8%.  That may not seem very remarkable, but that figure is deceptive because it’s weighed down by the grocery/food and beverage category which is one of the largest overall but least penetrated online”.

US eCommerce 2013-2017: Still On Fire (And A Jobs Engine To Boot!)

The Forrester Blog

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