The latest article on ‘The Forrester Blog’ is titled “How Marketers Can Play With Games”.

Anthony Mullen says, “In our new report, ‘Extend Your Marketing Into Games,’ we take a closer look at how marketers can take advantage of opportunities within games. From dedicated consoles to mobile devices and in browsers, games are a multi-platform stage for brands to get in front of consumers.

But the problem is most marketers are blind to the opportunity games afford, due to outdated beliefs about this channel. The biggest being that ‘game players are a niche demographic not worth targeting.'”.

How Marketers Can Play With Games

The Forrester Blog

Sharing is caring