‘Buyer-Driven SEO: Let Buyers Drive Your B2B Keyword Strategy!’ – ‘Business 2 Community’ Article

Sarah Pern says, “Keywords play an essential part in online lead generation and this is one of the first hurdles to overcome before you begin your inbound marketing marathon.

The issue is… are your keywords inbound enough? Are they buyer focused? Did you have your buyers problems in mind when you picked them? Or were you thinking about your product instead?”.