‘Google Enhanced Campaigns: What Advertisers Need To Know’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Google Enhanced Campaigns: What Advertisers Need To Know”.
Mellisa Mackey says, “In February, Google AdWords launched Enhanced Campaigns, the most sweeping change to its system in recent memory. According to Google, Enhanced Campaigns will use various signals to serve ads: device, time of day, location, and conversion type — thereby making the search ad experience more relevant to each user by showing the right content in the right place at the right time.
Enhanced Campaigns sounds great on the surface. For many advertisers, it is a huge move in the right direction. But for others, Enhanced Campaigns presents new challenges for pay-per-click campaign managers.
In this article, I’ll sort out the key elements of Enhanced Campaigns”.
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