The latest ‘MarketingExperiments’ blog post is titled “Email Optimization: A single word change results in a 90% lift in sign-ups”.

David Kirkpatrick says, “One of the most testing-oriented sessions at MarketingSherpa Email Summit 2013, recently held in Las Vegas, was a presentation by Michael Aagaard, Copywriter and self-described test junkie, ContentVerve. Michael offered the audience 12 test case studies in 30 minutes in a talk titled, “How to Optimize and Test: Calls-to-Action for Maximum Conversions.”

For this presentation, Michael focused on call-to-action (CTA) buttons located on landing pages looking for a clickthrough, and this blog post will focus on three tests covering three aspects of call-to-action buttons: placement, copy and design”.

Email Optimization: A single word change results in a 90% lift in sign-ups

MarketingExperiments Blog

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