‘Is Your Marketing Effort Truly Driven By Your Customers?’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Is Your Marketing Effort Truly Driven By Your Customers?”.
Corinne Munchbach says, “The inimitable Ice Cube once sang that you should “check yourself before you wreck yourself.” To be honest, I don’t know what else was in that song, but that one line is a good one for today’s CMOs to heed if you’re looking for success in the age of the customer – an era where your only source of competitive advantage comes from relationships with customers. Over the last few months, I’ve been writing and talking at length about the importance of moving to a customer-obsessed marketing organization: a well-oiled machine that is organized for and around customers’ needs. We use thecustomer life cycle to illustrate how marketers should approach marketing to differentiate the brand or company in a highly complex landscape of products, media, data, and conversation”.
Is Your Marketing Effort Truly Driven By Your Customers?’ – ‘The Forrester Blog’
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