The latest article on ‘MarketingProfs’ is titled “Digital Influence: Blogs Beat Social Networks for Driving Purchases”.

Lenna Garibian says, “Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report.

Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging.

Below, additional findings from the 2013 Digital Influence Report, based on surveys conducted among 1,200 consumers, 150 top brand marketers, and 6,000 digital influencers”.

Digital Influence: Blogs Beat Social Networks for Driving Purchases

MarketingProfs

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