ExactTarget has released a free guide titled “A Marketer’s Guide to Cross-Channel RFP Success”.

The ExactTarget team says, “Selecting a partner for your cross-channel marketing needs can be a daunting task. As the industry moves at warp-speed and technology platforms all begin to look alike, it is more important than ever to cut through the clutter and identify what truly differentiates one vendor from another in their ability to deliver long-term cross-channel success.

In this guide you’ll find:

  • A step-by-step guide to the RFP process
  • Key scenarios to consider during your evaluation
  • Sample questions to develop a RFP that meets your business objectives

Getting the right answers from your RFP—the information you need to know—starts with asking the right questions”.

ExactTarget’s ‘A Marketer’s Guide to Cross-Channel RFP Success’

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