‘5 Tips for Marketing Your Mobile App, Increasing Downloads’ – ‘Business 2 Community’ Article

Genia Stevens says, “From apps that tell you when your parking meter is up to apps that track menstrual cycles, the saying “there’s an app for that” has never rung more true. But with thousands of applications for consumers to choose from, it can be a difficult task getting yours the exposure it deserves. The following tips will help you market your mobile app to increase the number of downloads and users.

Be innovative. Nothing gets more buzz than people sharing the “coolest application ever” with their friends. Creating a unique app that offers something no one else does will make you stand out in the App Store. How does one go about developing an innovative app? If you can confidently say that your app doesn’t yet exist in the App Store, you’ve hit the jackpot. Take advantage of a smartphone’s existing features such as the GPS and camera for ultimate functionality”.