‘Apparently, Acquiring New Customers is 6 Times More Costly Than Retaining One’ – ‘Business 2 Community’ Article

Elie Ayrouth says, “A recent visualization by the folks at Merchant Warehouse highlights some of the big figures tied to loyalty programs, but essentially shows that there’s great utility in retaining current customers in comparison to seeking new ones.

In 2011, loyalty programs generated $300 million, and in 2015 they are projected to generate close to $1.7 billion according to the graphic. With roughly 2 billion loyalty programs in total, the market for customer-retention programs is ripe”.