‘Facebook’s New Pitch to Advertisers: We Can ID Groups That Buy Your Products’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “Facebook’s New Pitch to Advertisers: We Can ID Groups That Buy Your Products”.
Todd Wasserman says, “Facebook is now able to connect the dots between users on its network and their purchasing habits, and is using that data to pitch advertisers.
To be sure, Facebook is not identifying users by name to advertisers. Instead, it is matching up its own data with that of partner Datalogix in a double-blind fashion. That is, although Facebook can ID a user and then find a match via Datalogix, specific information about the user is not shared with advertisers”.
Facebook’s New Pitch to Advertisers: We Can ID Groups That Buy Your Products
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