‘Free Google+ And Twitter Marketing Metric Tools’ – ‘Business 2 Community’ Article

Jonathan Lewis, says, “So you’ve got what you think is a relatively successful social media campaign going – but how do you know?

What statistics do you go by? Simply having a large number of “followers” or “likes” whilst nice, is not necessarily enough. For example, Lady Gaga has just under 33 million followers on Twitter so does that make her infinitely stronger than Apple who have NO followers (well perhaps that’s due to them not having a twitter page but you get my point)?

Not only must you have an audience, but you must also communicate and stimulate conversation on your pages to achieve true social media success”.