The latest ‘MarketingExperiments’ blog post is titled “E-commerce: 2 benefits of presenting competitor pricing on your website”.

Selena Blue says, “As part of any value proposition, you must have an “only” factor. This means you must differentiate yourself from your competitors in at least one way. The two “only” factors that most commonly come to mind are price and quality. Price, especially, is often at the forefront of every consumer’s mind.

However, in some industries, the top competitors all compete on similar to identical pricing. You know it, your competitors know it and the consumers will know it after a little research.

So, what do you do when your price matches the other leading companies in your market?”.

E-commerce: 2 benefits of presenting competitor pricing on your website

MarketingSherpa

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