MarketingSherpa has released a case study titled “Sales-Marketing Alignment: Marketing-qualified lead lift of 25%, lead rejection reduction of 20% with data-driven marketing strategy”.

David Kirkpatrick says, “Data is hot. “Big data” is the buzzword du jour. Marketers are told to harness data, clean that data and use it to perform analytics to help improve future marketing efforts. The questions for many marketers might be how to get it, what to do with it and most importantly, how can that data actually help?

Blue Coat, a network security and optimization firm, developed a data-driven strategy beginning with its lead capture tactics and continuing throughout the entire Marketing-Sales pipeline. Read on to find out how Blue Coat executed this successful strategy”.

Sales-Marketing Alignment: Marketing-qualified lead lift of 25%, lead rejection reduction of 20% with data-driven marketing strategy

MarketingSherpa

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