MarketingSherpa has released a case study titled “Affiliate Marketing: E-commerce site generates 6% more conversions using promo code banner ads”.

Adam Sutton says, “Increasing your site’s conversion rate is an incremental process. You earn a few jumps here and there, but it’s the steady accumulation of small lifts that yields big results over time.

Build.com takes an incremental approach to personalizing the shopping experience for each visitor. This article describes how the team used banner ads to increase conversion rates by up to 6% for its affiliate traffic. You’ll see how the team spotted and seized the opportunity, and how the campaign fits into a larger strategy”.

Affiliate Marketing: E-commerce site generates 6% more conversions using promo code banner ads

MarketingSherpa

Sharing is caring