‘Discovery Marketing — Helping Brands “Get Found”’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Discovery Marketing — Helping Brands “Get Found””.
Elizabeth Komar says, “The boom of the cheap and trendy bus service that links our cities together is old news to most of us East Coasters. You can’t bring up the BoltBus in a New York City office without inadvertently starting a lively Bolt/Mega debate. Everyone has opinions and these opinions – qualitative bits of data – are often what we’re relegated to evaluate before we choose. Based on the opinions of friends whose tastes are most in line with mine, I chose to take the Bolt Bus to Washington D.C., on which I now sit.
But what if this little heuristic of relying on the opinions of my likeminded chums leads me astray? Well, I could eliminate the risk of a bad decision by researching extensively”.
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