The latest article on ‘MarketingProfs’ is titled “Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks”.

Lenna Garibian says, “Although online channels such as ratings and reviews, search results, and email promotions influence online shoppers’ purchases most, traditional paper catalogs also hold sway, according to a survey from Baynote and the e-tailing group. Meanwhile, social networking sites are the least effective channel for influencing shoppers whether they are making purchases in-store or online.

Below, additional findings Baynote’s survey of smartphone-owning online shoppers, conducted during the 2012 holiday shopping season”.

Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks

MarketingProfs

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