‘4 Things You Should Stop Asking Your Social Media Manager’ – ‘Business 2 Community’ Article

Connie Chan Wang says, “I have lunch regularly with a small group of awesome social media managers in Silicon Valley. It’s my unofficial support group, much needed in our profession. The hot topic at our last meeting? “Stuff” people ask social media managers. Here are a few of my favorites.

“Can you create some viral content?”

I hear this one the most. My response? Nobody can predict virality, not even the experts. Sure, social media managers can create amazing content that’ll resonate with our audiences but we can’t guarantee virality. No one can, including the guy who created the first Harlem Shake video”.