‘Facebook’s Graph Search Results Page: An Eye-Tracking Study’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Facebook’s Graph Search Results Page: An Eye-Tracking Study”.
Lenna Garibian says, “Similar to search engine results pages, being in the top two or three listings of a Facebook Graph Search results page is key to ensuring a listing is seen quickly and for a relatively long duration, according to research by Mediative, which used eye-tracking technology to explore which elements of the Facebook Graph search results page hold the most interest.
For the study, 21 people were asked to view the results of the query “restaurants nearby” on a given Facebook page. Among the participants, 95% focused on the top two results of a Facebook search results page—and the proportion of viewers who viewed a given result decreased fairly uniformly as viewers scanned down the page”.
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