The latest article on  ‘Marketing Land’ is titled “Google Opens Universal Analytics To All Users”.

Matt McGee says, “Google’s Universal Analytics product is now available to all.

Universal Analytics launched last October as a beta product that was primarily intended for enterprise-level GA users. It offers APIs that make it possible to integrate offline data into Google Analytics to combing online/offline tracking.

Google’s blog post offers some specifics on how to add Universal Analytics to your account”.

Google Opens Universal Analytics To All Users

Marketing Land

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