The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 6 test ideas to optimize the value of testimonials on your site”.

Selena Blue says, “Testimonials and reviews can be powerful tools on your website or landing pages. As external factors, they have the ability to relieve customer anxiety on almost any issue. From concerns on product quality to cost justification to usability, testimonials can be used to alleviate very specific areas of anxiety.

That’s why they can be a great element to test on our website. Testing testimonials came up at a recent Peer Review Session while MECLABS research analysts discussed testing ideas for a Research Partner’s website. Today’s blog will share six test ideas that can increase the force testimonials have on your website”.

Online Testing: 6 test ideas to optimize the value of testimonials on your site

MarketingExperiments Blog

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