‘5 Tips for Optimizing Product Listing Ads’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “5 Tips for Optimizing Product Listing Ads”.
Michael Garrity says, “Since Google introduced Product Listing Ads (PLAs) as part of its Google Shopping initiative last year, Internet advertisers and online merchants have been working hard to find the best possible ways to optimize the performance of their PLAs.
These product-specific and information-rich advertisements are displayed when consumers conduct product-related searches and are visible in a sponsored section on the SERPs. So far, they can increase click-through rates by as much as 73 percent, conversion rates by 35 percent and provide a 46 percent higher return on ad spend for merchants”.
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