‘Great BtoB Research: A Profile of the Modern Marketer’ – ‘Business 2 Community’ Article

McKay Allen says, “Eloqua recently sponsored a study trying to answer the question: who is the ideal marketer in the modern environment? The research was published in the latest issue of BtoB. Our goal is to summarize a few of the findings that we find most interesting.

Finding 1 – The ability to track marketing ROI with technology is the most critical change in the function of the modern marketer. 

BtoB asked marketers what changes have contributed most to the shaping of the modern marketer. More than 60% of marketers said the ability to track ROI is the biggest change inwhat is expected of coherent modern marketers. This is a dramatic change from past profiles of marketers”.