‘How Online Comments Are Becoming A Big Business’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “How Online Comments Are Becoming A Big Business”.
Adam Popescu says, “They almost seem like an afterthought, the comments attached to Internet content. These scribblings may seem like the anonymous musings of the masses, but many corporations are viewing them as a high-powered vehicle to drive lead generation and community building, and funding trends for commenting vendors suggests that this is not afterthought: Comments are a very valuable Web business.
Chances are you’ve used Livefyre and not known it. After all, their clients include some of the biggest media out there. With huge partnerships with Sports Illustrated, The New York Times, and TechCrunch, Livefyre’s business is largely enterprise, and geared towards giving its clients, who boast millions of readers”.
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