‘Landing Page Optimization Is Not a Strategy, CXO Is’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Landing Page Optimization Is Not a Strategy, CXO Is”.
Mark Simpson says, “Landing pages aren’t dead—or even unimportant—but treating them as a standalone strategy for sustaining customer loyalty, growing revenue, or other marketing goal is not the answer.
In the world of e-commerce, especially, an endless number of tools are dedicated to helping marketers create, launch, manage, and even test the effectiveness of landing pages—largely because of the disproportionate amount of value marketers assign to landing page”.
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