The latest ‘MarketingExperiments’ blog post is titled “Marketing Questions: Making claims for new products, e-commerce landing pages”.

Daniel Burstein says, “During our most recent Web clinic – “Converting PPC Traffic: How strategic keyword placement increased conversion by 144%” – we received questions from the audience that we didn’t have time to address during the presentation. So, let’s take a look at them now …

If you have a new product, you can’t make those kinds of claims – then what do you recommend we do? – RD

I believe RD’s question is in response to two discoveries we often teach”.

Marketing Questions: Making claims for new products, e-commerce landing pages

MarketingExperiments Blog

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