‘Flipboard 2.0: Now With Pinning, People Tagging, Search and Ecommerce’ – ‘Mashable’

Lauren Indvik says, “If there were two things missing from earlier versions of Flipboard, it was the ability to 1) bookmark content and 2) have conversations about it. Those are two features the Palo Alto, Calif., startup has included in Flipboard 2.0, launching on iPhone and iPad devices Tuesday.

“It’s the most ambitious thing the company has ever done,” Eric Feng, Flipboard’s CTO, said of the app update in an interview at Mashable‘s offices last week. “It’s launching us on a completely different trajectory.”

Flipboard 2.0 looks pretty much the same as the version of Flipboard currently installed on youriPhone, Android or iPad: Content, whether news articles, Instagram pics, video or audio files, etc., are clipped and displayed in magazine-style grid spread across a near-infinite number of “flippable” pages”.