‘How to Set up Google+ for Your Business in 3 Easy Steps’ – ‘Business 2 Community’ Article

Brian Patterson says, “Businesses are increasingly turning to SEO techniques and content creation to increase their online presence and boost business. Among the various strategies for search engine optimization is the creation of social media profiles. Social media accounts for business can increase brand visibility and boost engagement among customers.

Google+ is often overlooked in favor of LinkedIn when it comes to professional accounts, but it can be valuable to create both for your business. Google+ offers businesses the opportunity to connect directly with others in their industry, target promotions and brand offerings, and optimize searchability across the web. Though some say it’s unfair of Google to favor its own properties, Google+ tends to rank higher in search results than other, non-Google owned social platforms”.