‘Triggered Messaging Triggers Positive Results’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Triggered Messaging Triggers Positive Results”.
Allison Howen says, “Triggered messaging is the newest trend in email, because a new report from Epsilon reveals that this marketing technique has seen 73 percent growth year over year.
In fact, the Q4 2012 Email Trends and Benchmark report shows that triggered messages accounted for 5 percent of total email volume. The reason for the growth in triggered messaging is most likely due to its effectiveness, because Epsilon’s report found that triggered messages obtained 70.5 percent higher open rates and 101.8 percent higher click rates compared to other messages that were sent out in Q4 2012″.
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