‘After You Capture A Lead, What Comes Next?’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “After You Capture A Lead, What Comes Next?”.
Juliette Kopecky says, “Congrats on generating some awesome leads for your sales team! Now what? As marketers, our primary responsibility is to generate qualified leads for sales. However, our job doesn’t stop immediately after we get the leads in the door.
Answering the “Now what?” question can be tricky. Just because someone downloaded your ebook or subscribed to your blog doesn’t mean they are ready for your sales team — in fact,Gleanster Research (pdf download) found that 50% of leads are qualified, but not ready to buyjust yet. Effective lead nurturing campaigns can help you move your leads through the buying cycle, thus preparing them for the sales team”.
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