The latest article on  ‘Marketing Land’ is titled “Facebook Exchange Gains “Page Post” Ads, Puts Retargeting In News Feed”.

Danny Sullivan says, “Facebook Exchange — Facebook’s ad network that allows advertisers to “retarget” ads to Facebook users — is expanding into Facebook’s prime real estate, the Facebook news feed. The Facebook Exchange service, or FBX for short, opened formally last fall. That allowed advertisers to target people who’d previously been on their websites with ads, when they”.

Facebook Exchange Gains “Page Post” Ads, Puts Retargeting In News Feed

Marketing Land

Sharing is caring