‘By Making Storytelling Relevant Again, Social Media Has Forever Changed Marketing’ – ‘Business 2 Community’ Article

Ted Levin says, “Many people will tell you that marketing is a game of numbers. They’ll say it’s about researching a target audience, developing a targeted message, and using advanced statistics and metrics to determine where that message should be delivered.

Of course there’s a significant amount of truth to that statement, but I don’t think it remains as true as it once was. Successful marketing is about storytelling. In the past decade or so, that’s become even more true than it was before. Why has it become more true? Social media.

Social media has turned marketing from a numbers driven game to a story telling game. How has it done that? That’s what I’ll discuss below”.