‘Lead Scoring: A Marketing and Call Tracking Guide Read’ – ‘Business 2 Community’ Article

Michael Riding says, “Lead scoring is a process for ranking leads based on sales readiness or on interest level. All leads are NOT created equal. Some leads are ready to buy right now, others will require effort and time—sometimes substantial—before they are ready to make a purchasing decision.

Marketers that focus on mass quantity of leads and ignore high quality leads, do so at their own peril.

Marketing automation companies like Eloqua, Hubspot, Marketo, Pardot and ActOn score online leads”.