‘Luvocracy: Pinterest for People Who Actually Want to Buy Stuff’ – ‘Mashable’

Samantha Murphy says, “People flock to Pinterest to collect and keep track of inspirations, whether they’re recipes to cook, destinations to visit or clothes to wear. But there’s a promising new social network with a similar model focused less on dreaming and more on shopping.

San Francisco-based startup Luvocracy, which launched quietly this fall in beta, is based around the concept that we buy products more when they are recommended by others”.