‘Online Advertising: The Rise of Pops’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Online Advertising: The Rise of Pops”.
Patricia Rodriguez says, “The rise of the internet gave advertising a medium to evolve in and allowed advertisers to reach their audiences like never before. The amount of format possibilities and their interactive qualities gave web banners a characteristic trait that has made them one of the ad industries favorite vehicles. One of those formats, pops, made its appearance in a huge way in the mid-90s and is still one of online advertising’s favorite banners”.
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