‘Social Show and Tell: The Image Toolbox’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Social Show and Tell: The Image Toolbox”.
Allison Howen says, “Images tend to resonate with audiences on social networks better than text-based posts. In fact, after Facebook launched Timeline for brands, visual content, which includes images and videos, received a 65 percent increase in engagement according to a study from Simply Measured.
The reason that images resonate so well with audiences is because people are inclined to scan their social feeds quickly, and images stand out on text-heavy pages. And, since an image is worth a thousand words, brands should implement a “show and tell” strategy for their social media marketing campaigns”.
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