‘B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics”.
Lenna Garibian says, “B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2.
Among B2B marketers surveyed, increasing the quality (49%) and quantity (49%) of sales leads are top objectives, followed by boosting lead conversion rates (41%)“.
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