‘How to Write Copy Like Google’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “How to Write Copy Like Google”.
Demian Farnworth says, “Have you ever wondered who writes copy for Google … who puts together the words on the landing pages or in the video scripts for products like Gmail, Google+, Analytics, or Nexus?
Of course you don’t (unless you’re a copywriter). Because it doesn’t matter. You just want the product.
Now.
But why is that? Why does it seem that Google’s copy is so good, that their products are so hard to resist?”.
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