‘Marketing Career: Don’t overlook these 4 marketing fundamentals’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Marketing Career: Don’t overlook these 4 marketing fundamentals”.

Courtney Eckerle says, “Technology is becoming more and more essential to marketing – from marketing automation platforms to complex databases. In fact, Gartner analyst Laura McLellan has predicted CMOs will spend more on IT than CIOs by 2017.

While this focus on technology can be helpful to marketers, the danger is that it causes marketers to become technologists instead of, well, marketers and overlook the fundamentals of marketing”.

Marketing Career: Don’t overlook these 4 marketing fundamentals

MarketingExperiments Blog