‘Email Marketing: Regional insurance provider uses segmentation to raise brand awareness and fight national competition’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Email Marketing: Regional insurance provider uses segmentation to raise brand awareness and fight national competition”.
Courtney Eckerle says, “Capital Insurance Group needed a way to bring its email program to the forefront of its communications with customers. To reach consumers at a critical point in its policyholder lifecycle, the team used email content to highlight services specifically benefiting certain groups of policyholders.
Read how CIG increased its inbox placement rate by 25%, and enhanced its communications to compel policyholders to increase coverage”.
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