‘Lead Generation Tips – A Prospect’s Position’ – ‘Business 2 Community’ Article

Max Stinson says, “Discussing a prospect’s position is par for the course in any lead generation campaign. Software companies for example are very specific with which decision makers to target in a prospect company. It also happens to be one of the most difficult stages in the lead generation process. Sometimes a prospect will throw you off or may even be just recently assigned. It is one of the points when information becomes obscure”.