The latest article on ‘MarketingProfs’ is titled “Mobile Innovation (Part 1): Welcome to Your Innovation Moment, Marketers”.

Christina “CK” Kerley says, “We are witnessing a sweeping phenomenon play out before our eyes. An extraordinary medium called mobile has set the world ablaze with anytime-anywhere communications and placed unbelievable power into the palms of our hands. Via an unprecedented, unrelenting growth tear, mobile is currently clocking six billion subscriptions worldwide—with planet Earth shortly becoming home to more mobile-connected devices than human beings.

Our mobile devices are the first thing we reach for in the morning. They are the last thing we look at before we go to bed. And in between wake and sleep they are the one thing that we check 150 times a day, on average“.

Mobile Innovation (Part 1): Welcome to Your Innovation Moment, Marketers

MarketingProfs

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