‘5 Tips for Effective Email Copy’ – ‘Business 2 Community’ Article

Jessica Young says, “While social media marketing might get all the attention, email marketing is still one of the most effective ways to reach customers and nurture your audience. In fact, according to the B2B Email Marketing Benchmark Report, 74% of B2B marketers think email marketing is critical to their success.

Whether you are a B2B or B2C marketer, the easiest way to improve your email marketing, and in turn generate more leads and revenue, is to improve your copy. In the 45-minute class, How to Write Killer Email Copy, Roberta Rosenberg, popularly known as @CopywriterMaven, provides step-by-step instructions for crafting email copy that drives opens, click-throughs, and conversions”.