‘Merchandising For Email Marketing — Selecting Products and Promotions’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Merchandising For Email Marketing — Selecting Products and Promotions”.

Cara Olson says, “How do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place that answers these questions, you should. Merchandising for email should be a collaborative process for optimal results.

Setting The Promotional Calendar

The promotional calendar should be developed with the E-Commerce Manager, Email Marketing Manager, and Product Merchandisers. Any additional, relevant associates should be included, as well. For example, the Mobile Marketing Manager might be a different individual; or, you may have a Brand or Loyalty Manager to include for in-store promotions”.

Merchandising For Email Marketing — Selecting Products and Promotions

Marketing Land