‘Paid Search Marketing: A/B split test produces 144% increase in total leads’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Paid Search Marketing: A/B split test produces 144% increase in total leads”.

John Tackett says, “Testing and optimizing elements of your PPC ad campaigns can significantly increase conversion when done strategically.

So, in today’s MarketingExperiments blog post, we’re going to look at how the MECLABS Research team used paid search keywords strategically placed on a landing page to achieve a 144% increase in total leads.

First, let’s take a quick look at the research notes on the experiment …

Background: Provides end-to-end market solutions for small and medium-sized businesses”.

Paid Search Marketing: A/B split test produces 144% increase in total leads

MarketingExperiments Blog